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Home builder website maintenance

Home builder website maintenance for sites that sell before the model opens

Buyers study floor plans, communities and available homes for weeks before they call. We keep that content fast, current and working on every screen.

The problem

Where home builder websites lose buyers

Listings go out of date

A home shown as available after it has sold, or a price that changed last month, costs trust with a buyer who has been watching the site.

Floor plans and galleries are slow

Large plan images, photo tours and interactive maps make community pages heavy. On a phone that means a long wait on the pages buyers care about most.

Long forms fail quietly

Schedule-a-tour and get-pricing forms often feed a CRM. When that connection breaks after an update, leads stop arriving and nobody is told.

What you get

What we do for home builders

Listing and plan updates

Send us the change and it goes live. On Care and Grow that comes out of your included monthly edit time.

Fast plan and gallery pages

Images are resized and served in modern formats, so community and floor plan pages load quickly on mobile data.

Form and CRM checks

After every update round we confirm that tour and pricing forms still submit and deliver.

Community pages

On Grow we build out a page for each community and the towns around it.

Updates and backups

Weekly updates checked after each round, and a daily off-site backup.

Security

Firewall, malware scanning and login protection are part of every plan.

Why builder sites need steady attention

A builder website changes more often than most contractor sites. Homes sell, new phases open, incentives start and end, and model home hours change with the season. Each of those is a small edit, and small edits are what get left undone when nobody owns the site.

Texas builders also compete in some of the fastest-growing suburbs in the country, where a buyer comparing three communities will usually do it on a phone, in an evening. The site that loads first and shows current information has the advantage.

What a home builder website needs to bring in tour requests

Buyers spend weeks on builder websites before they contact anyone. They compare floor plans, communities and available homes, mostly on a phone, and they notice when the information is out of date.

  • Current inventory. Sold homes removed, new ones added, price and status correct. Stale listings are the fastest way to lose a buyer’s trust.
  • Floor plans that open quickly. Plans and galleries are heavy files. They need compressing so they load on mobile data.
  • A page for each community. Location, available plans, what is nearby, and a tour form of its own.
  • Forms that reach the right person. Tour, pricing and warranty requests often go to different inboxes, and each one needs testing.
  • A working page for homeowners. People who already bought from you use the site too, mostly for warranty requests.
Home builder website maintenance checklist: what a home builder website needs to bring in tour requests
Home builder website maintenance checklist. Test the speed part yourself with Google’s PageSpeed Insights.

Send us the changes and we publish them. Not sure who controls your site today? See who owns your contractor website.

Care plans

Flat monthly price. Hosting included.

No contract. Cancel any month.

Maintain

For a site that works and needs to stay that way.

$79 /month

  • Managed hosting, SSL, CDN
  • Weekly updates, tested before going live
  • Daily off-site backups
  • Security and uptime monitoring
  • Monthly report in plain English

Most popular

Care

For companies that rely on the site for quote requests.

$179 /month

  • Everything in Maintain
  • 2 hours of fixes and edits each month
  • Quote form checked after every update
  • Speed tuning to pass Core Web Vitals
  • Same-day response

Grow

For companies that want more calls from search.

$399 /month

  • Everything in Care
  • New service and city pages each month
  • Google Business Profile help
  • Local SEO tracking and reporting
  • 5 hours of fixes and edits, priority response

See everything the care plans cover, or read about our managed WordPress hosting.

FAQ

Questions about home builder website maintenance

Can you update available homes for us?

Yes. You send the changes and we publish them. If your listings come from a feed or a builder platform, we maintain the WordPress side and make sure the feed still displays correctly.

Do you work with interactive site maps and plan tools?

We keep embedded tools loading and working on your pages. Changes inside a third-party tool stay with you or its support team.

Can you speed up image-heavy pages?

In most cases, yes. Image optimization and speed tuning are part of Care and Grow.

Can you keep our available homes up to date?

Yes. Send the changes and we publish them. On Care and Grow this uses your included monthly fix and edit time. On Maintain it is quoted per task.

Do you work with listing and CRM integrations?

We maintain the WordPress side: making sure embedded listings, forms and tracking scripts load and submit correctly. Changes inside the CRM or listing system stay with you or its support team.

What does home builder website maintenance cost?

Plans are $79, $179 and $399 a month, with hosting included. There is no contract.

Not sure what shape your site is in?

Get a free written audit of phone speed, visible security issues, Google visibility and your quote form.

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